Job Description

About Parks Motor Group of Gainesville Parks Motor Group of Gainesville is one of North Central Florida’s leading automotive groups, representing Ford, Lincoln, Hyundai, and Used Vehicle Sales & Service. We are focused on growth, community presence, and building a strong digital brand that reflects who we are. We are seeking a driven, creative, and highly capable Social Media Specialist to help expand our digital presence and produce consistent, high-quality content that increases brand awareness, engagement, and ultimately drives sales. This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy. Position Overview This is a part-time, in-person role responsible for creating and publishing daily video, photo, and graphic content across all major platforms, including:

• Instagram
• Facebook
• TikTok
• YouTube
• LinkedIn

Content will showcase all areas of the business, including:

• Ford Sales & Service
• Lincoln Sales & Service
• Hyundai Sales & Service
• Used Vehicle Sales
• Mobile Service
• Detail Department
• Customer deliveries
• Staff culture
• Community events and partnerships

Content is expected daily across all platforms to support dealership growth and visibility. Key Responsibilities

• Create daily video and photo content showcasing vehicles, staff, services, and dealership culture
• Produce short-form video content optimized for Reels, TikTok, and YouTube Shorts
• Design branded graphics and social media posts using Canva
• Manage and schedule content using Meta Business Suite and platform-native tools
• Monitor performance metrics and optimize content based on analytics
• Engage with followers and respond to comments and messages professionally
• Identify trends and create timely, relevant content
• Appear confidently on camera and represent the dealership publicly
• Capture and promote community involvement and dealership events
• Collaborate with management and staff to highlight all departments

Required Qualifications

• Minimum 2 years of experience creating content
• Strong experience in video production, photography, and content creation
• Advanced proficiency in Meta platforms, including Facebook, Instagram, and Meta Business Suite
• Advanced proficiency in Canva for content creation and graphic design
• Comfortable and confident on camera
• Proven ability to grow followers, engagement, and brand visibility
• Strong understanding of how social media supports business growth and sales
• Highly organized and able to produce consistent daily content
• Quick learner with a strong work ethic
• Valid driver’s license

Preferred Qualifications

• Experience managing social media for a dealership, retail business, or service-based brand
• Experience editing video using CapCut, Adobe Premiere, Final Cut, or similar tools
• Experience analyzing performance metrics and adjusting strategy accordingly
• Experience creating viral or high-performing social media content

What We’re Looking For The ideal candidate is:

• Creative, energetic, and highly motivated
• Confident and professional on camera
• Outgoing with strong communication skills
• Driven by growth and measurable results
• Reliable, consistent, and proactive
• Serious about building and growing a brand

Applicants must submit:

• Resume
• Portfolio
• Examples of social media accounts managed & content created (specifically videos/reels)

Email all materials to: atucker@parksofgainesville.com Applications without a portfolio or work samples will not be considered.

Job Tags

Part time

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